Recommend OTC products. Right from the EHR.
Easily send patients what they need in one click, right from your existing workflow, fulfilled by major retailers.
Sarah Whitman
35 F · New patient · Mar 2026
Add recommendations
Search products, or pull from the chart.
Matched from chart
PCOS support, under $75
4 items · $87.72 est. · pregnancy-safe
Recommendations
0 itemsNature Made Prenatal + DHA
$19.32 · 100 ct · prenatal
Qunol Ultra CoQ10
$18.48 · 60 ct · heart health
MegaRed Omega-3 Krill Oil
$29.97 · 80 ct · omega-3
Pregmate Ovulation + Test Kit
$19.95 · 50 ct · fertility
Create & send checkout
Confirm patient details and send a secure link.
The EHRs we support or are integrating
Recommending just got a lot easier
Every other handoff went digital. This one didn't, until now.
The products you recommend still leave on a sticky note or portal message. Change that with Wrapped Health.
Secure link · No account needed
The shortest line from chart to cart
Seamless for providers. Fast for patients.
1 · Build it in your workflow
Search, tap a template, or let AI pull it, all in your normal flow.
2 · Send a secure link
One tap from text or email. No app and no account for patients.
3 · Patients buy in a click
They purchase in seconds, delivered to their door in hours.
Inside your EHR
Launch right from the chart
No new tab, no copy-paste. Launch Wrapped from your EHR's Apps menu, or right inside the encounter's Assessment & Plan, with the patient and chart context already loaded.
- Live with athenahealth; ModMed, eClinicalWorks & Nextech in pipeline
- Anyone on your care team can run it
- Set up shared templates once, reuse across the practice
Problems
Medications
Assessment & Plan
Recommended products
- Prenatal + myo-inositol
- Probiotic for gut support
- Vitamin D3 2000 IU
Sends a secure, date-of-birth-gated patient link
For practices
Built for modern practices
The recommendation layer your stack is missing. Everything you suggest, sent so the patient can actually buy.
AI discovery
A chat assistant surfaces relevant products from the chart. You review and send.
Safety checks
An automatic cart audit flags anything that needs clinical review.
Smart templates
Diagnosis-aware bundles your whole team can reuse.
Patient choice
Patients pick sizes, flavors, or approved alternatives.
The category
Prescriptions have e-prescribing. Everything else has Wrapped.
Prescriptions route digitally. Labs route digitally. The products providers recommend every day (supplements, OTC, devices) have no rail. Wrapped is building it.
The recommendation is the demand signal
Every provider recommendation is high-intent, clinically-directed demand, the highest-converting moment in consumer health. Today it dissipates the second the patient leaves the room.
Wrapped makes it actionable
We turn that moment into a routed, measurable purchase, care that follows the patient home.
- $52.8B
- U.S. OTC market: recommended constantly, with no digital handoff between provider and purchase.
- 75%
- Nearly 3 in 4 (~75%) primary care physicians recommend an OTC medicine before recommending a prescription.
- 80%
- Nearly 80% of patients who switched providers cited friction and poor digital experience, not clinical care.
Source: Global Market Insights
Source: CHPA / Nielsen
Source: Accenture
Built for the products your specialty recommends most
Start with repeatable workflows your team recommends everyday.
Dermatology
Send the post-procedure skincare your team already recommends.
OB/GYN
Postpartum and prenatal essentials, handed off cleanly.
Orthopedics & Sports Med
Braces, supports, and recovery gear. Recommended in seconds.
Primary Care & Med Spa
Everyday OTC guidance, made specific and shoppable.
What providers say
“I spend at least three minutes per patient encounter discussing post-visit care. A simple link that sends patients this information would not only help with clinical efficiency, but likely improve patient satisfaction and outcomes.”
Security and trust, built in
Read about securityPHI-light
Only the context needed for the recommendation workflow.
BAA-ready
Available when we act as a business associate.
Encrypted
Data protected in transit and at rest.
SMART on FHIR
Standards-based launch from your EHR.
Audit logging
Every recommendation and access is logged.
No inventory
No payments, shipping, or returns for your practice.
Frequently asked questions
Still have questions? Book a demo and we'll walk your team through it.
From your chart to their cart
The recommendation is yours. We handle the handoff. See Wrapped run on the exact products your team gives patients every visit.